Performance Marketing Lead für Shopify Apps (m/w/d)

Position: Full-Time, Permanent

Location: Remote (Germany / EU) | Primary Office: Bochum, Germany

Compensation: €80,000 OTE (€68,000 Base Salary + €12,000 Variable Target)*

About Us

We are driven by a simple yet ambitious mandate: demystifying e-commerce and making it accessible.

As an established technology partner in the digital retail ecosystem, we empower businesses—ranging from fast-growing startups to established mid-market enterprises—to capture digital opportunities rapidly and sustainably. Our operational philosophy centers on transparent, peer-to-peer relationships, straightforward communication, and delivering reliable outcomes on time and within budget. We cultivate an authentic, human-centric culture where continuous learning and open exchange are genuinely valued. Operating as a dedicated unit within a larger international corporate structure, our software solutions and Shopify app ecosystem currently serve a profitable customer base of approximately 13,500 paying merchants globally.

The Role

In this high-impact position as Performance Marketing Lead, you will take total ownership of building, scaling, and managing the entire acquisition system for our Shopify app portfolio from day one. Working directly alongside our Business Unit Lead, you will transition our paid marketing efforts into a highly structured, data-driven revenue engine. Your core focus will involve directing qualified B2B traffic to our marketplace listings, converting high-intent leads into app installations, and establishing repeatable marketing playbooks.

This role is structured with a clear career progression path: as you scale our acquisition channels and build documented processes, you will systematically transition into a Senior Lead capacity and recruit, mentor, and lead your own dedicated marketing team over a 12-to-24-month horizon.

Key Responsibilities

• End-to-End Paid Channel Execution: Strategize, launch, and continuously optimize paid marketing campaigns across Google Ads, LinkedIn Ads, Shopify Ads, and sponsored content channels.
• Demand Generation & Funnel Optimization: Drive B2B lead generation, nurture MQLs, and boost conversion rates by directing high-intent merchant traffic straight onto our Shopify App Store listings.
• Process Engineering & Systems Documentation: Define, document, and implement scalable performance marketing workflows, reporting structures, and operational frameworks to maximize efficiency.
• Data-Driven Growth Experiments: Conduct growth initiatives using a rigorous, hypothesis-led framework (Hypothesis Formulation $\rightarrow$ Experimentation $\rightarrow$ Data Analysis $\rightarrow$ Iterative Scaling).
• Analytics Stack & Multi-Touch Attribution: Set up, audit, and manage multi-touch attribution mechanisms using GA4, Google Tag Manager, Looker Studio, and CRM integrations.
• Cross-Functional Collaboration: Coordinate with Product and Customer Success departments to align marketing acquisition strategies with app releases, software enhancements, cross-selling initiatives, and account retention.
• Future Team Leadership: Build the foundational frameworks required to recruit, onboard, and manage a high-performing performance marketing team as our app portfolio grows.

What You Bring

• Hands-on Experience: 5+ years (ideally 4–7 years) of dedicated B2B performance marketing experience with direct responsibility for generating MQLs across paid digital channels.
• Paid Media Expertise: Advanced operational capability in launching, managing, and scaling Google Ads and LinkedIn Ads campaigns.
• MarTech Capabilities: Practical experience with CRM and marketing automation platforms (e.g., HubSpot) alongside web analytics architectures (GA4, GTM, Looker Studio).
• Analytical Mindset: Highly quantitative approach focused on key performance metrics (CPL, CAC, Conversion Rates, ROAS) and scalable processes rather than ad-hoc campaigns.
• Language Proficiency: C2-level German fluency (native or business-native) accompanied by professional English fluency.
• Distributed Work Proficiency: High self-motivation, organization, and accountability within a 100% remote working environment.
• Nice-to-Haves: Exposure to the Shopify app ecosystem, direct experience marketing on the Shopify App Store, B2B SaaS background in the DACH market, or preliminary people management experience.

What We Offer

• Full Ownership: High strategic influence and operational freedom to design our performance marketing engine from scratch, reporting directly to executive leadership.
• Career Trajectory: A defined advancement path toward a Senior Marketing Lead role, including budget allocation for team expansion.
• Flexible Working Environment: 100% remote flexibility across Germany or the EU, trust-based working hours, and 28 paid vacation days.
• Team Offsites: Two fully funded annual retreats (2–3 days each) focused on strategic planning, team synergy, and real-world collaboration.
• Perks & Welfare: JobRad bicycle leasing, JobTicket transportation allowance, company pension contributions (BAV), capital-forming benefits (VWL), Urban Sports Club membership, and access to a mental health platform.

*Compensation Note for EU-Based Remote Candidates (Outside Germany): The target compensation package stated above applies to candidates based in Germany. For applicants residing in other EU countries, compensation will be adjusted according to local market benchmarks via an Employer of Record (EOR) framework.